Services / Lifecycle and CRO
Lifecycle and CRO
that pays you back.
Email, SMS and on site testing that lift conversion and repeat purchase, so the traffic you already pay for earns more.
Klaviyo Elite Partner
Shopify Plus experts
300+ tests run
+22%
Repeat order rate
+18%
Checkout conversion
35%
Revenue from email and SMS
60 days
To a fully rebuilt flow set
What is included
Everything a retention
programme needs.
One flat retainer covers strategy, build, management and reporting. No setup fee and no markup on spend.
Flow audit and rebuild
Welcome, browse, cart and post purchase flows rebuilt around your margins.
Segmentation and offers
Customers grouped by value and behaviour, each with the right offer.
A/B testing roadmap
A ranked list of site tests, run one at a time with clean reporting.
Checkout and form fixes
Friction removed from checkout and forms, field by field.
SMS programme
Opt in growth, campaigns and flows that respect the inbox.
Revenue attribution
Clear reporting on what each email, SMS and test actually earned.
How we run it
From audit to
scale in 90 days.
Week 1 to 2
Audit
Every campaign, keyword and conversion action checked and scored.
Week 3 to 4
Rebuild
New structure live with clean tracking and margin based bids.
Week 5 to 8
Optimise
Weekly search term, bid and landing page changes.
Week 9 onward
Scale
Budget moves to the campaigns beating your target ROAS.
Case study · Maison Rose
“Repeat orders up 22% with five rebuilt flows.”
Maison Rose had plenty of first time buyers and very few second orders. New flows and a faster checkout fixed both ends.
+22%
Repeat order rate
+16%
Checkout conversion
38%
Revenue from email and SMS
5
Flows rebuilt
Read the case study
Included in every plan
Lifecycle and CRO starts on Growth at £5,900 a month.
Uses the same data and reporting as your paid channels. Platform fees are billed to your own accounts.
Compare plans
Lifecycle and CRO FAQ
Questions about
lifecycle and CRO.
Which email platforms do you work with?
Mostly Klaviyo, but also Mailchimp, Customer.io and HubSpot. We will tell you honestly if a switch is worth it.
Do we need a lot of traffic for A/B tests?
Not for everything. We size each test to your traffic and use other methods on low volume pages.
Will you rebuild our existing flows?
Only where it pays. We audit first, keep what works and rebuild the flows that leak the most revenue.
How do you measure lifecycle revenue?
We report incremental revenue using holdout groups, not just platform attributed sales.
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