Services / Paid search
Paid search that
pays for itself.
Google and Microsoft Ads rebuilt around intent and margin, so every pound goes to searches that turn into revenue.
Google Partner
Microsoft Advertising
£18M managed
5.2x
Median blended ROAS
-38%
Cost per lead in 90 days
£18M
Search spend managed a year
46
Search accounts live
What is included
Everything a search
account needs.
One flat retainer covers strategy, build, management and reporting. No setup fee and no markup on spend.
Account rebuild by intent
Campaigns grouped by buying intent and margin, not product line.
Shopping and Performance Max
Feeds cleaned, titles rewritten and asset groups built by margin.
Negative keyword hygiene
Weekly search terms review so spend never leaks to junk queries.
Bid strategy by margin
Target ROAS set per product group from real gross margin data.
Landing page testing
Two page tests a month on the pages your ads send traffic to.
Weekly revenue report
One page every Monday: spend, revenue, ROAS and what changed.
How we run it
From audit to
scale in 90 days.
Week 1 to 2
Audit
Every campaign, keyword and conversion action checked and scored.
Week 3 to 4
Rebuild
New structure live with clean tracking and margin based bids.
Week 5 to 8
Optimise
Weekly search term, bid and landing page changes.
Week 9 onward
Scale
Budget moves to the campaigns beating your target ROAS.
Case study · Oakline
“64 campaigns became 9. Cost per demo fell 38% in eight weeks.”
Oakline's account had grown campaign by campaign for five years. We rebuilt it around three intents and gave the bidding enough data to work.
3x
Qualified pipeline
-38%
Cost per demo
9
Campaigns, down from 64
£1.2M
Pipeline added
Read the case study
Included in every plan
Paid search starts on Launch at £2,900 a month.
Add social, SEO and lifecycle on Growth. Media spend is always billed to your own accounts.
Compare plans
Paid search FAQ
Questions about
paid search.
Do you need access to our existing account?
Yes. We work inside your own Google and Microsoft Ads accounts, so you keep all the data and history if we ever part ways.
How much should we spend on search?
Most clients start between £5k and £50k a month. In the audit we model where extra budget would still hit your target ROAS.
Do you run Performance Max?
Yes, alongside standard search. We split asset groups by margin so PMax does not cannibalise brand terms.
Will you write our ads and landing pages?
Ads, yes. Landing page tests are included, and full page builds are part of the Growth plan.
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