
Notes from the
accounts we run.
Playbooks, teardowns and benchmarks from real ad spend. One email a month, no fluff.
Latest articles
All
Paid search
Paid social
SEO and content
Lifecycle
Reporting

Paid search
9 min read
Why your Google Ads account needs fewer campaigns, not more

Clara Benet

Paid social
7 min read
The creative testing system behind 30 Meta ads a month

Tom Hale

SEO and content
11 min read
How to build a topic map that ranks for buying intent

Mei Tanaka

Lifecycle
6 min read
Five email flows every ecommerce brand should run

Priya Shah

Reporting
5 min read
The one page report your CFO will actually read

Clara Benet

Paid social
8 min read
TikTok for B2B: what worked in our last 12 tests

Tom Hale
Get the Monthly Tide.
One email a month with what moved, what we changed and the numbers behind it. Read by 6,200 marketers.

