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Services / Paid social

Services / Paid social

Paid social that

sells, not just scrolls.

Meta, TikTok and LinkedIn campaigns built on weekly creative testing, so spend moves to the ads that actually drive revenue.

Meta Business Partner

TikTok Marketing Partner

£14M managed

Paid social ad creatives with 5.2x ROAS on TikTok label

-31%

Cost per acquisition in 90 days

40+

New ads tested per month

2.9x

Median blended ROAS

48h

From brief to live creative

What is included

Everything a social

account needs.

One flat retainer covers strategy, build, management and reporting. No setup fee and no markup on spend.

Creative strategy and briefs

Angles, hooks and formats planned from what your best customers say.

UGC and creator sourcing

Vetted creators briefed, filmed and licensed, ready for paid use.

Weekly creative testing

A steady flow of new ads with clear rules for what wins and what scales.

Audience and offer tests

Structured tests on audiences, offers and landing pages, one change at a time.

Server side tracking

Conversions API set up properly, so the platforms optimise on real sales.

Spend pacing alerts

Daily checks on budget and CPA, so nothing overspends while you sleep.

How we run it

From audit to
scale in 90 days.

Week 1 to 2

Audit

Every campaign, keyword and conversion action checked and scored.

Week 3 to 4

Rebuild

New structure live with clean tracking and margin based bids.

Week 5 to 8

Optimise

Weekly search term, bid and landing page changes.

Week 9 onward

Scale

Budget moves to the campaigns beating your target ROAS.

Lumi Skin team at work

Case study · Lumi Skin

“From 4 ads a month to 30, and Meta revenue up 212%.”

Lumi's ads had stopped working and nobody knew why. A weekly creative testing system found new winners fast.

+212%

Revenue from Meta

30

Ads tested a month

-27%

Cost per purchase

3.4x

Blended ROAS

Read the case study

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Included in every plan

Paid social starts on Growth at £5,900 a month.

Runs alongside paid search on one retainer. Media spend is always billed to your own accounts.

Compare plans

Paid social FAQ

Questions about

paid social.

Which platforms do you manage?

Meta, TikTok and LinkedIn as standard. Pinterest and Snapchat can be added if your audience is there.

Do we need to supply creative?

No. We brief creators and our design team, though your existing assets and brand files always help.

How much should we spend on social?

Most clients start between £5k and £40k a month. The audit shows where extra budget would still hit your target CPA.

Who owns the ad accounts?

You do. We work inside your business manager, so every asset, audience and result stays with you.

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3 audit slots left this month

Let’s go higher.

Tell us where you want to grow. We’ll send a free audit and a 90-day plan within 48 hours.

I want to double revenue from paid social by Q2

yourbrand.com

£50k/mo

Get my audit

↑

Your audit includes

✓

Channel-by-channel review

✓

Wasted spend, in £

✓

90-day growth plan

£

£40k waste found

Average first audit

Blue sky with soft white clouds

3 audit slots left this month

Let’s go higher.

Tell us where you want to grow. We’ll send a free audit and a 90-day plan within 48 hours.

I want to double revenue from paid social by Q2

yourbrand.com

£50k/mo

Get my audit

↑

Your audit includes

✓

Channel-by-channel review

✓

Wasted spend, in £

✓

90-day growth plan

£

£40k waste found

Average first audit

Blue sky with soft white clouds

3 audit slots left this month

Let’s go higher.

Tell us where you want to grow. We’ll send a free audit and a 90-day plan within 48 hours.

I want to double revenue from paid social by Q2

yourbrand.com

£50k/mo

Get my audit

↑

Blue sky with soft white clouds

3 audit slots left this month

Let’s go higher.

Tell us where you want to grow. We’ll send a free audit and a 90-day plan within 48 hours.

I want to double revenue from paid social by Q2

yourbrand.com

£50k/mo

Get my audit

↑

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Tidemark

Still thinking it over? Say hello.

Get The Monthly Tide:

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21:14

Closed · back at 9

NEW YORK

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© 2026 Tidemark | Powered by Framer | Created by Fluxory Studio

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Tidemark

Still thinking it over? Say hello.

LONDON

21:14

Closed · back at 9

NEW YORK

21:14

Closed · back at 9

© 2026 Tidemark | Powered by Framer | Created by Fluxory Studio

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Tidemark

Still thinking it over? Say hello.

Get The Monthly Tide:

LONDON

21:14

Closed · back at 9

NEW YORK

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