Results / Maison Rose
How Maison Rose turned
buyers into regulars.
Client
Maison Rose
Industry
Ecommerce, fashion
Services
Lifecycle and CRO
Timeline
4 months
+22%
Repeat order rate
+16%
Checkout conversion
38%
Revenue from email and SMS
5
Flows rebuilt
At a glance
01
The challenge
02
Our approach
03
The results
Services used
Lifecycle
Klaviyo
Checkout testing
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01
The challenge
Maison Rose sold beautiful dresses to new customers every week, then rarely heard from them again. Their email programme was one monthly newsletter.
On mobile, almost half of shoppers left during checkout.
02
Our approach
We rebuilt the core flows around how people actually shop for clothes, and tested checkout changes one at a time.
1
Rebuild the flows
Welcome, browse, cart, post purchase and win back flows, all new.
2
Segment by style
Customers grouped by what they bought, so every email shows what they like.
3
Fix the checkout
Fewer fields, express pay and clearer delivery dates on mobile.
“Our customers finally hear from us at the right moment. Repeat orders are now a real part of the business.”
Camille Durand
Founder, Maison Rose
03
The results
Four months on, repeat order rate is up 22% and email and SMS drive 38% of revenue. Mobile checkout conversion is up 16%.
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