Results / Northwind Coffee
How organic became Northwind's
biggest revenue channel.
Client
Northwind Coffee
Industry
Ecommerce, coffee
Services
SEO and content
Timeline
6 months
+68%
Organic revenue
14
Keywords ranking first
£212k
Added pipeline
3.1x
Return on content spend
At a glance
01
The challenge
02
Our approach
03
The results
Services used
Technical SEO
Content
Digital PR
Book a similar audit
01
The challenge
Northwind roasts some of the best coffee in the country, but almost nobody searched for it. Paid social was carrying the whole business and every price rise in Meta ate straight into margin.
Their site had 140 product pages, no blog and a technical setup that blocked half of it from Google.
02
Our approach
We started with a two week technical audit, then mapped every question a coffee buyer asks before they order. That became a 40 article plan tied to product pages.
1
Fix the foundations
Site speed, indexing and structured data on all 140 product pages.
2
Own the questions
40 guides on brewing, beans and gear, each linking to the right product.
3
Earn the links
Digital PR with coffee writers and roasters, 62 new referring domains.
“They rebuilt our site around how people actually search for coffee. Organic is now our biggest revenue channel.”
Mara Lindqvist
Founder, Northwind Coffee
03
The results
Six months in, organic search drives more revenue than paid social for the first time. Meta budget is down 20% and total revenue is up.
Monthly revenue by channel
Organic
Paid social
Apr
May
Jun
Jul
Aug
Sep
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