Results / Lumi Skin
How Lumi Skin tripled
revenue from Meta.
Client
Lumi Skin
Industry
Ecommerce, skincare
Services
Paid social
Timeline
6 months
+212%
Revenue from Meta
30
Ads tested a month
-27%
Cost per purchase
3.4x
Blended ROAS
At a glance
01
The challenge
02
Our approach
03
The results
Services used
Paid social
UGC
Creative testing
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01
The challenge
Lumi Skin built its brand on Instagram, but by last spring the same four ads had been running for months. Costs were climbing and new customers had stalled.
The team had no time to brief creators and no clear way to tell a good ad from a lucky one.
02
Our approach
We set up a weekly testing rhythm with clear rules for when an ad wins, then fed it with creator content and fresh hooks from customer reviews.
1
Mine the reviews
Hooks and angles pulled from 2,000 customer reviews and support tickets.
2
Brief the creators
Twelve creators briefed and filmed, licensed for paid use.
3
Test every week
New ads every Monday, winners scaled by Friday.
“We went from guessing to knowing. Every Monday there is a new batch of ads and we can see exactly what is working.”
Hannah Price
Head of Growth, Lumi Skin
03
The results
Six months in, Lumi tests 30 ads a month and Meta revenue is up 212%. Cost per purchase is down 27% even as spend has doubled.
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