Results / Northrun
How Northrun made TikTok
its best channel.
Client
Northrun
Industry
Ecommerce, sport
Services
Content and creative
Timeline
5 months
5.2x
ROAS on TikTok
48
Creator ads a month
-33%
Cost per acquisition
2.1M
Organic views
At a glance
01
The challenge
02
Our approach
03
The results
Services used
Creative
UGC
TikTok ads
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01
The challenge
Northrun's ads looked great but felt like ads. On TikTok they were skipped in the first second.
The in house team could make two videos a month, nowhere near enough to test.
02
Our approach
We built a roster of real runners, wrote hooks from customer questions, and edited every video into several cuts.
1
Recruit runners
Twenty creators who actually run in Northrun kit.
2
Write the hooks
Opening lines taken from the questions customers ask most.
3
Cut and test
Each video edited into three versions and tested weekly.
“The ads finally sound like our customers. TikTok went from an experiment to our most profitable channel.”
Jonas Berg
Brand Director, Northrun
03
The results
Northrun now runs 48 creator ads a month at 5.2x ROAS on TikTok. Cost per acquisition is down 33% across paid social.
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