How Halden Health filled
every clinic diary.
Client
Halden Health
Industry
Health, clinics
Services
Paid search
Timeline
5 months
-41%
Cost per booked appointment
12
Clinics live
+58%
Booked appointments
64%
Bookings by phone
At a glance
01
The challenge
02
Our approach
03
The results
Services used
Paid search
Call tracking
Local campaigns
Book a similar audit
01
The challenge
Halden Health ran twelve clinics but one national search campaign. Busy clinics got too many leads and quiet ones got almost none.
Most patients booked by phone, and none of those calls were tracked.
02
Our approach
We gave each clinic its own campaign and budget, added call tracking, and bid on booked appointments instead of clicks.
1
Split by clinic
Twelve local campaigns with their own budgets and ad copy.
2
Track every call
Call tracking linked to bookings so phone leads finally count.
3
Bid on bookings
Bidding moved from clicks to confirmed appointments.
“Every clinic now gets the patients it can handle. We finally know which searches turn into bookings.”
Sarah Holm
Operations Director, Halden Health
03
The results
Cost per booked appointment fell 41% and total bookings rose 58%. Quiet clinics now fill their diaries within a week.
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