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Team / Tom Hale
Tom Hale
Head of Paid Social
· London, UK
Tom runs paid social at Tidemark. He has built creative testing programmes for brands spending up to £500k a month on Meta and TikTok.
8 yrs
Running paid social
30+
Ads tested a week
£9M
Social spend a year
-27%
Median CPA change
About Tom
Tom started in a small creative studio making ads, then moved to the media side when he realised nobody was testing them properly.
At Tidemark he leads a team that briefs creators, edits ads and reads the results every Friday.
How Tom works
Creative is targeting
The ad decides who sees it, so the ad gets most of the attention.
Test every week
Fresh ads go live every Monday, without exception.
Clear rules for winners
An ad wins on cost per purchase over seven days, not on a lucky afternoon.
Talk to customers
The best hooks come from reviews and support tickets.
Career
2020 to now
Head of Paid Social
Tidemark, London
Built the paid social and creative testing practice.
2017 to 2020
Paid Social Lead
DTC brand group, London
Ran Meta and TikTok for four ecommerce brands.
2015 to 2017
Junior Creative
Creative studio, Bristol
Made social ads before learning how to buy media for them.
Outside work
Plays
Five a side football
Shoots
Film photography
Listens
Too many podcasts
Details
Location
London, UK
Joined Tidemark
January 2020
Languages
English
Working hours
Mon to Fri, 9:00 to 18:00 GMT
Find Tom online
in
linkedin.com/in/tomhale
X
X
@tomhale
@
tom@tidemark.co
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The Search Terms Report
Certifications
Meta Blueprint
TikTok Ads
GA4
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“Most brands do not have a targeting problem. They have an ad that people have already seen ten times.”
Tom Hale
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