Taking 1 new account in December
Daniel Okafor
Founder and CEO
· London, UK
Daniel founded Tidemark in 2016 after a decade on the agency side. He still sits in on every new client audit and signs off every growth plan.
10 yrs
Leading Tidemark
120
Brands served
£40M
Ad spend a year
34
People on the team
About Daniel
Daniel started his career in performance marketing at a London network agency, where he ran paid media for retail and travel brands.
He founded Tidemark to build the agency he wanted to hire: senior people, flat fees and reporting tied to revenue rather than clicks.
How Daniel works
Revenue over reach
Every plan starts with the number the business actually needs to hit.
Senior on every account
No account is handed to someone who was not in the pitch.
Flat fees
We never earn more because a client spends more on ads.
Say no often
We turn down work we do not think we can move.
Career
2016 to now
Founder and CEO
Tidemark, London
Grew the agency from two people to 34 across London and Lisbon.
2011 to 2016
Head of Performance
Network agency, London
Led a team of 20 running paid media for retail and travel brands.
2008 to 2011
Paid Media Manager
Travel group, Manchester
Ran search and display in house for a large tour operator.
Outside work
Cycles
Long Sunday rides
Collects
Old travel posters
Reads
Business history
Details
Location
London, UK
Joined Tidemark
June 2016
Languages
English, French
Working hours
Mon to Fri, 8:30 to 17:30 GMT
Find Daniel online
in
linkedin.com/in/danielokafor
X
X
@danielokafor
@
daniel@tidemark.co
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“Clients should never have to guess what their agency did last week, or whether it worked.”
Daniel Okafor
The rest of the team
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