Taking 2 new accounts in January
Team / Priya Shah
Priya Shah
Lifecycle Lead
· London, UK
Priya runs email, SMS and on site testing at Tidemark. She builds the flows that turn first orders into repeat customers.
7 yrs
In lifecycle marketing
35%
Average revenue from email
300+
Tests run
+22%
Median repeat rate lift
About Priya
Priya began in customer service at an ecommerce brand, which taught her more about why people buy again than any course.
She now designs lifecycle programmes in Klaviyo and runs the conversion testing roadmap for our ecommerce clients.
How Priya works
Start with five flows
Welcome, browse, cart, post purchase and win back come before any campaign.
Segment by behaviour
What someone bought says more than their age or postcode.
Test one thing at a time
Clean tests beat clever ones.
Measure the lift
Holdout groups show what email really adds.
Career
2022 to now
Lifecycle Lead
Tidemark, London
Leads email, SMS and CRO for 18 ecommerce clients.
2019 to 2022
CRM Manager
Beauty brand, London
Grew email revenue from 12% to 31% of sales.
2017 to 2019
Customer Experience Lead
Ecommerce brand, Leeds
Ran support and learned why customers came back.
Outside work
Dances
Kathak, every Thursday
Grows
Herbs on a tiny balcony
Watches
Old Bollywood films
Details
Location
London, UK
Joined Tidemark
February 2022
Languages
English, Hindi, Gujarati
Working hours
Mon to Fri, 9:30 to 18:00 GMT
Find Priya online
in
linkedin.com/in/priyashah
X
X
@priyashah
@
priya@tidemark.co
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“Your next customer is usually someone who already bought from you once.”
Priya Shah
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