Taking 1 new account in November
Team / Clara Benet
Clara Benet
Head of Paid Search
· London, UK
Clara has run Google Ads for B2B and ecommerce brands for ten years. She leads every search rebuild at Tidemark and still reviews search terms every Monday morning.
10 yrs
Running Google Ads
46
Search accounts led
£18M
Spend managed a year
5.2x
Median client ROAS
About Clara
Clara has spent ten years inside search accounts, first at a large London network agency and since 2019 at Tidemark, where she built the paid search practice from a team of one.
She is known for taking bloated accounts apart and rebuilding them around a handful of campaigns with a clear job each. Her rebuilds have cut cost per lead by a third or more for brands in SaaS, healthcare and ecommerce.
Clients describe her as calm, blunt and very hard to fool with a vanity metric.
How Clara works
Margin first
Bids are set from gross margin, not revenue, so growth never quietly costs money.
Fewer, clearer campaigns
Every campaign has one job and an end date if it is a test.
Monday search terms
She reads the search terms report herself every Monday morning.
Plain English reports
If a number needs a glossary, it does not go in the report.
Career
2019 to now
Head of Paid Search
Tidemark, London
Built the search practice. Leads 46 accounts and a team of five.
2016 to 2019
Senior PPC Manager
Network agency, London
Ran search for retail and finance brands spending up to £2M a month.
2014 to 2016
PPC Executive
Independent ecommerce brand
Learned Google Ads by running it for a single store, every day.
Outside work
Runs
Half marathons, slowly
Bakes
Sourdough, seriously
Reads
Anything by Rory Sutherland
Details
Location
London, UK
Joined Tidemark
March 2019
Languages
English, Spanish, Catalan
Working hours
Mon to Thu, 9:00 to 18:00 GMT
Find Clara online
in
linkedin.com/in/clarabenet
X
X
@clarabenet
@
clara@tidemark.co
↗
Newsletter
The Search Terms Report
Certifications
Google Ads Search
Google Shopping
Microsoft Advertising
GA4
Book a call with Clara
“Most accounts do not need more campaigns. They need fewer, with a clear job each, and the patience to let the data build.”
Clara Benet
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