Taking 1 new account in January
Team / Elena Ruiz
Elena Ruiz
Creative Director
· Lisbon, Portugal
Elena leads design, video and copy at Tidemark. Her team makes the ads, landing pages and articles our channels depend on.
12 yrs
In creative direction
1,200+
Assets made a year
48h
Average brief to first draft
3x
More creative tested
About Elena
Elena spent a decade in brand agencies in Madrid and Lisbon before deciding she wanted to see whether her work actually sold anything.
At Tidemark she runs a creative team that briefs from performance data and ships every week.
How Elena works
Brief from data
Every brief starts with what is working and what is not.
Volume with taste
We make a lot of work, but none of it ships unless it is good.
Native to the platform
A TikTok ad should look like TikTok, not a shrunk TV spot.
Let the numbers decide
If the results say no, the idea goes.
Career
2021 to now
Creative Director
Tidemark, Lisbon
Leads a team of eight across design, video and copy.
2016 to 2021
Associate Creative Director
Brand agency, Lisbon
Led campaigns for retail and hospitality brands.
2012 to 2016
Designer
Brand agency, Madrid
Designed identities and campaigns for Spanish brands.
Outside work
Paints
Big abstract canvases
Surfs
Badly, but often
Collects
Vintage magazines
Details
Location
Lisbon, Portugal
Joined Tidemark
September 2021
Languages
Spanish, English, Portuguese
Working hours
Mon to Thu, 9:00 to 18:00 WET
Find Elena online
in
linkedin.com/in/elenaruiz
X
X
@elenaruiz
@
elena@tidemark.co
↗
Newsletter
The Search Terms Report
Certifications
Meta Creative
Figma
Adobe CC
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“Good creative is not decoration. It is the part of the ad that decides whether anyone stops.”
Elena Ruiz
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