Blog / Lifecycle
Five email flows every ecommerce brand should run
Priya Shah
· 6 min read
In this article
The five flows
Start with welcome and cart
Measure what each flow earns
If your email programme is a monthly newsletter, you are leaving the easiest revenue in your business on the table.
The five flows
Welcome: introduce the brand and give a reason to buy now.
Browse abandonment: follow up on products someone viewed.
Cart abandonment: remind, reassure, then offer help.
Post purchase: set expectations and ask for a review.
Win back: reach customers who have gone quiet.
Start with welcome and cart
If you only have time for two, build these first. They reach people at the moment they are most interested, and they usually pay for the whole programme on their own.
Measure what each flow earns
Platform reports overstate email revenue. We use a small holdout group for each flow, so you can see what it really adds.
Priya Shah
Lifecycle Lead at Tidemark. Builds email and SMS programmes that turn first orders into repeat customers.
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